What are Qualified Leads & How To Get More of It?

What are Qualified Leads?

Qualified leads are leads who have been double-checked by the Pronto filtering algorithm.



Every time you launch an export, Pronto checks if the leads ultimately matches the filters you used on your initial LinkedIn Sales Navigator search.

On the 1st column of the export file, Pronto tells you if the lead matches your search filter or not.

On the 2nd column of the export file, you get the reasons why Pronto marked the lead as NO MATCH*.




On average, 20% to 30% of the leads don't match the initial search filters.

For every export, you can choose to download all the leads or only the one Pronto marked as Qualified.

How To Increase Filtered Leads Rate ?

Most of the time, a poor filtered lead rate is not your fault. Sales Navigator has many flaws.

To learn about these flaws and how to avoid them, we have created a comprehensive tutorial on using Sales Navigator:

Updated on: 30/01/2025