Track your website visitors
🦁 Hi hunter, this email is part of an 8-step journey to help you join the top 1% sales. I share with you unique sales hacks to become a lion. See all hacks
We’ve covered how to leverage followers and job changes as business signals—amazing work!
Now, let’s dive into the third and final signal: website visitors
Website visitors are actively exploring solutions, making them one of the hottest signals for outreach. And here’s the good news:
In the US 🇺🇸, you can track visitors easily using RB2B.
If you want to track visitors worldwide 🌍, there’s a trick:
First, identify the company using CGPR or CGPR-equivalent tools compliant with local regulations.
Then use Pronto to pinpoint the most probable persona within that company visiting your site.
From there, you have 2 options:
If the visitor matches the persona you’ve identified ✅ , reach out directly—it’s a prime opportunity to engage.
If it’s not them, no problem ✅. While you can’t be 100% sure who visited, there’s a high chance it’s either them or a colleague, and what’s certain is that the company is actively benchmarking solutions. This means they’re experiencing the pain you resolve, making it the perfect time to engage with one of their key personas.
Use tools like Clearbit to identify companies visiting your website.
Focus on companies within your ICP to prioritize outreach.
[screen shot Capture]
That builds on their potential interest, without directly mentioning their visit:
“Hi {name}, I’ve been speaking with companies in {industry} like {company}, and I noticed some shared challenges in {problem}. Would you be open to discussing how we could help?”
Once you’ve identified visiting companies, use Pronto to import companies and find relevant personas:
Extract your website visitors from Clearbit
Import the list into Pronto > Companies > Create Companies List > CSV List
Find leads with Pronto > Leads > From companies list
Select your website visitors list & your Persona
Export the leads found
[screen shot Capture]
Reach out adding value to them:
“Hi {{ name }}, I noticed you’re with {{ company }}, and we’ve been helping {{ persona }} in {{ industry }} solve {{ problem }}. Let me know if it makes sense to chat—I’d love to share what’s been working!”
---
Scale your outreach by automating the entire process
Use a workflow automation tool like n8n to:
Identify website visitors in real time.
Match them to relevant personas.
Push leads directly to Slack or your CRM.
We've made a complete tutorial to help you implementing this process.
→ Start by identifying website visitors with tools like Clearbit.
→ Use Pronto to pinpoint likely personas within visiting companies.
→ Engage with the right contact or explore alternate approaches based on timing.
In the next step, we’ll see all the tricks to right the perfect message to get higher replies rate !
Let’s keep hunting! 🦁
We’ve covered how to leverage followers and job changes as business signals—amazing work!
Now, let’s dive into the third and final signal: website visitors
Why it's game changer?
Website visitors are actively exploring solutions, making them one of the hottest signals for outreach. And here’s the good news:
In the US 🇺🇸, you can track visitors easily using RB2B.
If you want to track visitors worldwide 🌍, there’s a trick:
First, identify the company using CGPR or CGPR-equivalent tools compliant with local regulations.
Then use Pronto to pinpoint the most probable persona within that company visiting your site.
From there, you have 2 options:
If the visitor matches the persona you’ve identified ✅ , reach out directly—it’s a prime opportunity to engage.
If it’s not them, no problem ✅. While you can’t be 100% sure who visited, there’s a high chance it’s either them or a colleague, and what’s certain is that the company is actively benchmarking solutions. This means they’re experiencing the pain you resolve, making it the perfect time to engage with one of their key personas.
1. Identify Companies Visitors
Use companies visitors tools
Use tools like Clearbit to identify companies visiting your website.
Focus on companies within your ICP to prioritize outreach.
[screen shot Capture]
Engage with a tailored message
That builds on their potential interest, without directly mentioning their visit:
“Hi {name}, I’ve been speaking with companies in {industry} like {company}, and I noticed some shared challenges in {problem}. Would you be open to discussing how we could help?”
2. Identify Personas in Visitor Companies
Once you’ve identified visiting companies, use Pronto to import companies and find relevant personas:
Extract your website visitors from Clearbit
Import the list into Pronto > Companies > Create Companies List > CSV List
Find leads with Pronto > Leads > From companies list
Select your website visitors list & your Persona
Export the leads found
[screen shot Capture]
Engage with a tailored message
Reach out adding value to them:
“Hi {{ name }}, I noticed you’re with {{ company }}, and we’ve been helping {{ persona }} in {{ industry }} solve {{ problem }}. Let me know if it makes sense to chat—I’d love to share what’s been working!”
---
3. Track new website visitors
Scale your outreach by automating the entire process
Use a workflow automation tool like n8n to:
Identify website visitors in real time.
Match them to relevant personas.
Push leads directly to Slack or your CRM.
We've made a complete tutorial to help you implementing this process.
Your turn 🦁
→ Start by identifying website visitors with tools like Clearbit.
→ Use Pronto to pinpoint likely personas within visiting companies.
→ Engage with the right contact or explore alternate approaches based on timing.
Next step?
In the next step, we’ll see all the tricks to right the perfect message to get higher replies rate !
Let’s keep hunting! 🦁
Updated on: 13/01/2025
Thank you!