Articles on: Ultimate Outbound Guide 2025

Track job changes


🦁 Hi hunter, this email is part of an 8-step journey to help you join the top 1% sales. I share with you unique sales hacks to become a lion.


We’ve covered how to leverage followers as a business signal—great work!


Now, let’s move on to another critical signal: job changes.


These campaigns consistently boost reply rates to 30-55%.


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Level 1 – New Hires


🦁 When someone starts a new role, it’s the perfect moment to connect. New hires often look for impactful solutions to prove their value in their first 90 days.


Option 1: Use LinkedIn Sales to filter


  • “Current job title”
  • “Joined company in the last 90 days”


Option 2: Use Pronto new Hires playbook


  • Select your persona
  • Export your leads found

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Reach out with a tailored message


“Hi {name}, congratulations on your new role at {company}! I’m curious—are {x strategies} part of your priorities for the first 90 days? If so, I’d love to share how we’ve helped others achieve {specific result}.”


Extract new Hires


Level 2 – Alumni in New Roles


🦁 This play targets prospects who used to work for a customer of yours. They either (a) used your product directly in their previous role so they will already be familiar or (b) they didn’t use your product, but the social proof of their previous company will make them more receptive to your outreach.


Use Pronto Alumni playbook


  1. Open Pronto Alumni playbook
  2. Import your companies customers list To create a Sales Navigator account list.
  3. Filter on your persona
  4. Export your leads found


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Engage with a tailored message


that highlights their previous success, such as:


“Hi {name}, I noticed you recently moved from {{past_company}} to {new_company}. At {past_company}, we helped achieve {result}—do you think we could do the same for your new team?”


Extract Alumni new roles


Level 3 – Champions in New Roles


🦁 Your champions—those who actively supported your product—are your strongest advocates. When they move to a new company, they can champion your solution again, making them a high-priority prospect.


Use Pronto Champions playbook


For maximum impact, track new followers daily:


  1. Open Pronto Champions playbook
  2. Import your champions leads list into Pronto to create a Sales Navigator leads list
  3. Export your leads found


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Reconnect with them, reminding them of the value they saw in your solution:


“Hi {name}, congrats on your new position at {{new_company}}! We worked together to solve {problem} at {past_company}—does it make sense to explore how we can replicate that success for your new team?”


Extract Champions new roles


Level 4 – Automated Daily Tracking


🦁 Want to steal customers from your competitors? This playbook is a game changer.


Option 1: Automate using Pronto


Maximize efficiency by automating job change tracking:


  1. Go to your lead lists exported
  2. Edit search > Check everyday
  3. You'll receive an email when new leads are found


Option 2: Automate using Pronto API


If you want custom workflow for tracking new hires and connect it directly to your CRM, we've made a tutorial for you.


See the tutorial


Your turn 🦁


Use Sales Navigator to identify recent job changes in your ICP.


Target alumni and champions to personalize your outreach.


Automate tracking with tools like Pronto for maximum efficiency.


Next step?


Next step, we’ll cover an incredible business signal: website visitors. Stay Tuned.


Let’s keep hunting! 🦁

Updated on: 13/01/2025

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