Steal your competitor’s customers
🦁 Hi hunter, this email is part of an 8-step journey to help you join the top 1% sales. I share with you unique sales hacks to become a lion.
We’ve covered how to build and enrich your leads list—awesome progress!
Now, let’s focus on timing—one of the most critical factors in outreach success.
Today, we’ll explore how to leverage followers (your company’s and your competitors’) as a business signal to identify and engage prospects at the right moment.
These campaigns bring us up to 45% reply rate.
🦁 Followers on LinkedIn indicate interest or awareness, whether it’s for your company or your competitors. Using this signal, you can prioritize prospects who are already familiar with your market and might be more receptive to your outreach.
Start by engaging your own page followers:
Identify users who follow your company’s LinkedIn page.
[screen shot Capture]
Reach out with a personalized message, for example:
“Hey {name}, I saw you follow us on LinkedIn! Have you had a chance to explore our platform, or are you just keeping up with our updates? Either way, I’d love to chat about how you’re handling {problem} at {company}.”
Take it a step further:
Segment your followers based on your target persona.
[screen shot Capture]
Engage non-clients with added value, such as:
“Hey {name}, I noticed you follow us on LinkedIn but aren’t a client. We’ve been helping {persona} like you solve {problem}. Here’s a resource that might help: {resource}. Would love your thoughts!”
Export followers with Pronto
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For maximum impact, track new followers daily:
Use Pronto or similar tools to monitor changes in follower activity.
[screen shot Capture]
You’ll receive an email when new leads are found. Export them and push in your campaign every week/month.
You can automate it through our API.
Monitor page follower
🦁 Want to steal customers from your competitors? This playbook is a game changer.
Temporarily change your current position to show you’re working for your competitor.
In Sales Navigator, add the filter “company follower” to target leads following your competitor’s LinkedIn page.
Export those leads and start building your outreach list.
💡 This method works for many accounts, but if it doesn’t, don’t worry—we’ve got a smarter alternative.
Open the Competitor Followers playbook in Pronto.
Enter your competitor’s LinkedIn page and specify the number of followers you want to target.
Pronto will generate a clean, qualified list for you automatically.
With Pronto, you can bypass LinkedIn’s limitations and tap into an efficient, automated process to access competitor followers.
Reach out with value-driven messages, such as:
“Hey {{ name }}, I noticed you follow {{ competitor }}. Curious if you’re exploring solutions in {{ problem }} space. We’ve helped teams like yours achieve {{ result }}—would love to share how!”
→ Start by identifying your page followers in LinkedIn.
→ Gradually implement the levels above, prioritizing based on your capacity and goals.
→ Use Pronto to simplify competitor tracking and automate daily new follower alerts.
Next step, we’ll dive into how to track job changes.
That’s a key factor if you’re sales.
Let’s keep hunting! 🦁
We’ve covered how to build and enrich your leads list—awesome progress!
Now, let’s focus on timing—one of the most critical factors in outreach success.
Today, we’ll explore how to leverage followers (your company’s and your competitors’) as a business signal to identify and engage prospects at the right moment.
These campaigns bring us up to 45% reply rate.
Level 1 – Your LinkedIn Page Followers
🦁 Followers on LinkedIn indicate interest or awareness, whether it’s for your company or your competitors. Using this signal, you can prioritize prospects who are already familiar with your market and might be more receptive to your outreach.
Start by engaging your own page followers:
Identify users who follow your company’s LinkedIn page.
[screen shot Capture]
Reach out with a personalized message, for example:
“Hey {name}, I saw you follow us on LinkedIn! Have you had a chance to explore our platform, or are you just keeping up with our updates? Either way, I’d love to chat about how you’re handling {problem} at {company}.”
Level 2 – Filter Followers by Persona
Take it a step further:
Segment your followers based on your target persona.
[screen shot Capture]
Engage non-clients with added value, such as:
“Hey {name}, I noticed you follow us on LinkedIn but aren’t a client. We’ve been helping {persona} like you solve {problem}. Here’s a resource that might help: {resource}. Would love your thoughts!”
Export followers with Pronto
---
Level 3 – Daily Tracking of New Followers
For maximum impact, track new followers daily:
Use Pronto or similar tools to monitor changes in follower activity.
[screen shot Capture]
You’ll receive an email when new leads are found. Export them and push in your campaign every week/month.
You can automate it through our API.
Monitor page follower
Level 4 – Competitor Page Followers
🦁 Want to steal customers from your competitors? This playbook is a game changer.
Option 1: Use Your LinkedIn Account
Temporarily change your current position to show you’re working for your competitor.
In Sales Navigator, add the filter “company follower” to target leads following your competitor’s LinkedIn page.
Export those leads and start building your outreach list.
💡 This method works for many accounts, but if it doesn’t, don’t worry—we’ve got a smarter alternative.
Option 2: Let Pronto Do the Work
Open the Competitor Followers playbook in Pronto.
Enter your competitor’s LinkedIn page and specify the number of followers you want to target.
Pronto will generate a clean, qualified list for you automatically.
With Pronto, you can bypass LinkedIn’s limitations and tap into an efficient, automated process to access competitor followers.
Reach out with value-driven messages, such as:
“Hey {{ name }}, I noticed you follow {{ competitor }}. Curious if you’re exploring solutions in {{ problem }} space. We’ve helped teams like yours achieve {{ result }}—would love to share how!”
Your turn 🦁
→ Start by identifying your page followers in LinkedIn.
→ Gradually implement the levels above, prioritizing based on your capacity and goals.
→ Use Pronto to simplify competitor tracking and automate daily new follower alerts.
Next step?
Next step, we’ll dive into how to track job changes.
That’s a key factor if you’re sales.
Let’s keep hunting! 🦁
Updated on: 13/01/2025
Thank you!