🦁 Hi hunter, this email is part of an 8-step journey to help you join the top 1% sales. I share with you unique sales hacks to become a lion.


Want a 45% reply rate?

Here’s the secret: stop focusing so much on your copywriting.

The biggest mistake 99% of salespeople make is starting with the message.

If you want people to reply, you need to first nail your ICP, persona, and business signals.

Today, I’m sharing the 10 most impactful business signals and copywriting actionable templates to help you create outreach that resonates.

1. A Current Client Changes Companies

Why it matters

Your current client already knows your product and its value. When they join a new company that fits your ICP, it’s the perfect moment to re-engage.

What to send

If they know you:

🦁 Hello {name},

I saw you’ve moved to {new_company}—congrats! Hope the transition went smoothly.

Have they found someone to take over your role yet?

If they don’t know you:

🦁 Hello {name},

I noticed you worked at {old_company}.

We’ve been collaborating with {contact_name} on {topic}. Were you part of the same team?


Find in Pronto

2. New Role

Why it matters

New hires spend up to 80% of their budget in their first 90 days. This is the prime time to showcase your solution.

What to send

If they know you:

🦁 Hello {name}, congratulations on your new role at {new_company}!

I’d love to share {resource} to help you hit the ground running in these early days.


Find in Pronto

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3. Likes or Comments on LinkedIn Posts

Why it matters

Engagement on LinkedIn shows interest in a topic relevant to your offering.

What to send

For your post:

🦁 Hello {name}, thanks for liking my post about {topic}.

What caught your attention most?


For others’ posts:

🦁 Hello {name},

I saw your comment on {author}’s post about {topic}. Do you see this as a challenge for your team too?

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Find in Pronto

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4. Someone Visits Your LinkedIn Profile

Why it matters

A profile visit signals curiosity. It’s a warm lead ready to engage.

What to send

🦁 Hello {name},

I saw you visited my profile. Curious—what brought you here?

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5. Relevant Keywords on Social Media

Why it matters

Social listening tools like Mention or Brand24 help you catch conversations around your niche.

What to send

🦁 Hello {name},

I saw your post about {{ topic }}. Have you made progress, or are you still looking for solutions?

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6. Website Visitors

Why it matters

Visitors to strategic pages (like pricing or product) are showing intent. Engage quickly for best results.

What to send

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If you know the visitor:

🦁 Hello {name},

I noticed you visited our site recently! Is there something specific you’re exploring, or can I help clarify anything?

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For unidentified visitors:

🦁 Hello {name},

I’ve gathered some resources on {topic} that might help you address {problem}.

I’d love to hear your thoughts!

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Find in Pronto

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7. Job Openings at Target Companies

Why it matters

Job postings reveal growth areas or struggles within a company, signaling opportunities to engage.

What to send

🦁 Hello {name},

I noticed {company} is hiring for {role}—congrats on the expansion! We’ve supported companies scaling in {area}—would it help to discuss how we can assist?

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8. Use of a Specific Tool or Technology

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Why it matters

Tools like BuiltWith or Wappalyzer can identify technologies companies are using, which often signal needs your solution can address.

What to send

🦁 Hello {name},

I saw {company} uses {tool}. Does {problem} ever limit your team? We’ve built a solution to solve that—would you like to hear more?

9. Launch of a New Product

Why it matters

New product launches signal changes in strategy or customer focus, creating alignment opportunities.

What to send

🦁 Hello {name}, congratulations on the launch of {product_name}!

Are you considering {solution} to support {goal}? Would love to chat!

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10. Website Traffic Spikes or Drops

Why it matters

Traffic increases can mean high demand, while drops may indicate churn or SEO penalties—both opportunities to offer value.

What to send

For drops:

🦁 Hello {name},

I noticed {company}’s site traffic dropped recently—has it impacted your inbound leads?

I’d be happy to share some insights to help address it.

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For spikes:

🦁 Hello {name},

I noticed a big uptick in traffic to {company}’s site—exciting growth! Are you scaling fast in {area}?

We’ve helped others navigate similar periods—let’s chat.

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Your turn 🦁

→ Use these signals to prioritize your leads.

→ Personalize your outreach with the templates provided.

→ Engage strategically to maximize your reply rates.

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Updated on: 13/01/2025